Please join us for our November membership meeting, which will be held on Tuesday, November 17, 2009 from 6:00 p.m. to 9:00 p.m. at the Biltmore Hotel in Santa Clara.
Don't miss this opportunity to start your holiday gift shopping, while contributing to the 2009 ASWA Silicon Valley Chapter Scholarship Fund! Items up for bid include a free flight anywhere Southwest Airlines flies, hand-thrown pottery by past-president Kyczy Hawk, liqueur-infused ice cream from Silver Moon Desserts, (and an ice cream machine to make your own), a gift certificate for Discovery Toys to keep the kids happy and many more items to round out your holiday shopping list. Becker Professional Education has also included a CPA Exam Review course.
Sponsors include: Robert Half, Abbot, Stringham & Lynch, Accretive Solutions, Boman Accounting Group, Petrinovich, Pugh & Co., LLP and Becker Professional Education.
Speaker: Chris Pareja
Topic: Generating New Business in the Downturn
Sales reps live or die by the strength of their Rolodex. Most focus on building their client contact databases, but many may be underutilizing their database of partners. In a down market, partnerships are required to grow your business or even to hit your revenue targets.
Chris has specialized in expanding businesses' bottom lines for more than 16 years in a variety of marketing, management and sales positions. Before launching LeadGenaires, a results-driven marketing agency, he served as Vice President of Business Development at Kassner, where he generated new marketing and design projects with companies such as Intel, ACCPAC, TechVentures Network and C&C Group. He has also served as a business development consultant; Vice President of Marketing and Sales for Flowtix-Small Business Solutions; the Director of US and Canadian Field Marketing for Solutions Corp.; plus several marketing and sales positions for Cambridge Technology Partners (now part of Novell).
Chris founded B2B Power Exchange, a lead exchange forum for business development professionals targeting mid-sized and larger companies; is a former Board Member at Business Marketing Association's Northern California Chapter and is former Co-Chair of the East Bay IT Group's Sales & Marketing Special Interest Group. He has spoken on the subjects of results-oriented marketing programs and integrating marketing and sales at SDForum, EBIG, CommArt, TechVentures, Heald College and Northwestern Polytechnic University; been quoted and had an article published in the East Bay Business Times.
He is also the author of the upcoming book: "Blueprint for Marketing and Sales Alignment."
We look forward to having Chris provide us with his insights and marketing tips!
Dinner: Hors d'oeuvres and Specialty Desserts
Cost: The cost is $35 for members and students and $45 for guests. Guests paid for by a member will be charged the member rate.
***Credit Cards will be accepted at the registration desk
Reservations are requested by noon on Friday, November 13, 2009 by Socializr or on the chapter voice mail at 408-235-0828.
We look forward to seeing you at the Biltmore Hotel on the 17th!
ASWA Hospitality
