In collaboration with . . .

Southern California Market Research Association (SoCal MRA)

Santa Monica College

Small Business Development Center

The City of Santa Monica

Entertainment Research Innovations

Wednesday, April 8, 2009

Limited Availability Registration Required

This special collaboration across the SoCal MRA, Santa Monica College and the Small Business Development Center of Santa Monica will address the state of the research industry, current and future trends in entertainment research and a discussion on career opportunities. Join us for a comprehensive look at the research industry and innovations applied in the Entertainment Industry.

Wednesday, April 8, 2009 // 6:00 PM – 8:30 PM

Event Agenda:

5:30 PM - Registration Opens

6:00 PM - Welcome, Rudy Yu, MRA President-Elect, NBCUniversal

6:00 PM - 6:30 PM - State of the Industry Kristin Luck, President Co-Founder Decipher Inc.

6:30 PM - 7:30 PM - NeuroScience Demonstration: Fox Sports Case Study, Q/A

David Sussin, VP, Fox Sports Net Research and Programming

Marc Sommers, Manager, Fox Sports Net Research and Programming

Irene Gustaitis, SVP Entertainment Research, NeuroFocus

7:30 PM - 8:30 PM - Panel Discussion: Skills Requirements for Future Workforce, Q/A

Moderator: Emily Della Maggiora, President, Treehouse Strategies Inc.

8:30 PM - Event Concludes

Location:

Santa Monica Library

MLK Jr. Auditorium

601 Santa Monica Blvd

Santa Monica, CA 90401

Pricing:

FREE, Registration Required

Thank you to our sponsors:

Decifer, Inc

ResearchNow

Adept Consumer Testing